Joelle specializes in creating visual metaphors to communicate ideas. She breaks down complex concepts into their simplest parts and reimagines new ways to engage people. Whether it's a digital or physical experience, every aspect is crafted to suit the story.

Sensory engagement is key – Joelle creates design solutions that are interactive, tactile, and immersive. Her work is comprised of a variety of multimedia pieces, often using a mix of practical effects enhanced by digital tools. In her portfolio you'll find playful interpretations of high-level concepts, ranging from but not limited to: websites, magazines, a time machine, a loaf of bread, magic 8-balls, magnets, a moral compass and more. | @joellemckenna | Linkedin
Creative Direction, Art Direction, Digital + Physical Design,
Set Design, Editorial Design, Branding, Content Strategy