NeueHouse hosted events for Frieze Los Angeles this past spring of 2020. 5,000 members and guests filtered through the private workspace over the course of a week to attend film screenings, live performances and art exhibitions. SJR partnered with NeueHouse to create an interactive experience that increased brand awareness and strengthened the end-to-end physical user journey. The Time Machine was featured at the main entrance as the first installation on the circuit and stocked with 300 collectible bags – a mix of NeueHouse branded pieces and unique internet content.

Items are priced by time, not money. Users must wait 10-60 seconds for their content to be dispensed.

Creative Direction,
Concept & Design

Strategy: Johnmichael Faustini, 
Editorial Content: Jenny Begley
Design Asst: Jeremy Feliciano
Electrical Engineer: Mohammad Asgari

Photo/Video: Chris New & Paul Slupski

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