Former Vice Chair of GE, Beth Comstock's book, Imagine It Forward, is about courage, creativity, and the power of change. Her book provides innovative strategies for building a future you believe in. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’ We need more people with imagination and the courage willing to take risks and fight for the future."

For the creative strategy, we took the core principles of her book and developed a web experience that twists expectations and unleashes a user's curiosity to discover what's next. The site's narrative focuses on following a silver ball through immersive landscapes and into geometric objects. Transitions throughout the site are triggered by the ball dropping. A key visual theme was "thinking outside the box" in as many ways as possible.


Creative Direction, Set Design, UX/UI

In collaboration with Namita Devadas

Videography: Colton Moyer & Niki Murphey
Crew: Paul Slupski & Jeremy Feliciano 
Makeup artist: Dawn Nicole

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