UNFILTERED: THE SERIALIZATION ISSUE
Unfiltered Magazine is SJR's quarterly thought leadership publication. Distributed online and in limited edition print.
This issue focuses on the principle of serialization, which SJR posits as "the antidote to the ephemeral age." Serialization speaks to a brand's desire to target audiences with the same messages over and over again. This means it's essential to create engaging content on a regular, ongoing basis.
The orange is used as a visual metaphor for the concept of serialization – something whole, but can be divided and served by the slice.